Behind the Design

Natural born lover of design, photography, and aesthetics.

My ultimate goal is to find the best way to fuse them all together to create a harmonious piece of art called your brand.

As you can see, I am sort of a conundrum. I am an American born Chinese who grew up in Idaho. I love my culture, but I also love dressing up in cowboy boots and getting down at a honky tonk. After A LOT of soul searching, I have come to the realization that you should not put yourself in a box--especially not when it comes to who you are and what you THINK you can do with your life.

We all have the chance to live our lives the way we want to each and every single day. My advice is to do whatever it is that makes you happy and makes you shine on your own terms.

So if that feeds your soul, then I hope you reach out. Right now, my soul is searching for others who are like me, ones that have an undeniable itch to explore your true selves and how it can bleed into your brand, business, and life.

Intention and collaboration is key. If you’re ready to dive in deep with me to explore your brand identity, then let’s begin!

I'm ready

Current mood

Letter to you

I’m just a girl from Idaho who felt early on that I was meant for something more in this life than the traditional route of college degrees and corporate careers. I could never shake the feeling that there was something missing.

I constantly bounced around, always looking to try something new. I kept searching for something that would light me up inside, something that I could be immaculate at. I’ve always had a natural gift for digital art and media, so much so that I was always up until the late hours of the night messing around on my laptop and endlessly scrolling on Tumblr.

Little did I know, I wouldn’t hone in on this craft until my mid 20s—which brings us to today.
I want to welcome you into this space and introduce you to my baby. This business stands for everything that I never knew I thought I could be—independent, creative, intelligent, confident.

Design has helped me matter to myself, and it has helped me connect with others who desire to feel the same. Through design, I’ve uncovered that I can help others reveal themselves too, just as I’ve done with myself and my own business.

With each stage, I discover something new about myself and how I can use it to make a difference. You don’t have to change the world to make a difference. You just have to make it matter to yourself and your people.